Michelsen Advertising is a full-service advertising agency that specializes in providing all of the necessary tools for successful marketing campaigns.

From designing and developing a new brand to creating a fresh advertising campaign for a recognized one, our team provides the time and attention proven to produce results. We understand that each client is unique and each brand must stand out from the rest. Our in-house team is dedicated to creating content and concepts specific to your target audience. 



We bring out the best in you by partnering with your company and become an extension of your team.


Michelsen Advertising, established in 1987, is a full-service advertising agency, specializing in a variety of industries, such as:


  • Healthcare

  • Insurance

  • Telecommunication

  • Finance

  • Travel

  • Apparel

  • Food & Beverage

  • Sports

The Michelsen Advertising team prides itself on the ability to develop and execute innovative advertising and marketing campaigns for the general and multicultural markets (i.e., Hispanic, African American, Caribbean, and Creole).

We guarantee each client the time and expertise they deserve because they are more than simply clients. They are our partners. With these relationships, we gain a better sense of each of our clients’ needs which leads us to deliver exceptional advertising services.


We strive to position each client as leaders in their given industry. We make this possible with a combination of advertising expertise, media alternatives, creative design, event marketing, and marketing concepts, along with the added-value benefits and personalized attention Michelsen Advertising continuously delivers. 




We position your company as a leader in your industry.


Our most distinguished strengths include our creative ability, our commitment to research, and our focus on general and multicultural niche markets. We are one of the most trusted agencies to work with. Our experience locally, regionally, nationally and internationally has provided an untarnished name with an outstanding reputation.


We always strive to deliver award-winning creative pieces, which has made Michelsen Advertising one of the most decorated agencies for multicultural campaigns.


We have built a strong reputation for creating stylish and engaging advertisements that leave lasting impressions.


We perform extensive market research, using various resources, prior to launching our campaigns. In doing this, we provide our clients a more reliable understanding of our strategy and marketing approach.


We established the 5 W’s


As part of our market research study. We follow the 5 W’s to identify the product or service for each campaign.


Who is the potential consumer and target?

What is the message?

Where will this campaign take place?

When is the most profitable time to run the campaign?

Why... because your success is our goal!






Michelsen Advertising has received over 60 industry awards that acknowledge accomplishments in the field of advertising. Our agency has excelled in various aspects, from television and infomercial production to creative campaign concept and design.




Founded on her strong belief in service excellence, Michelsen Advertising was created by Natalie Baro in 1987. Natalie began the agency committed to providing strategic advertising and marketing services for clients seeking the best possible experience and return on their investments.

With a degree in Advertising Design and over three decades worth of experience in the world of Advertising & Marketing Research, Natalie offers an extremely well-rounded base of experience. Additionally, she offers vast amounts of knowledge spanning from research methodologies to the execution and launching of a full advertising campaign via strategic marketing.

Natalie began her career as a part of the Strategy Research Corporation in 1980 where she eventually grew into the position of Marketing Field Director. During her tenure as director, she successfully managed the top 10 Hispanic Markets in the research studies of STARS for both the Univision and Telemundo television networks. Among many of the other major marketing research studies, she was directly involved with the likes of Colgate-Palmolive, Coca-Cola, and Proctor & Gamble.

It was then in 1987 that Natalie moved into the agency world, initiating Michelsen Advertising. Michelsen grew strongly, taking on the Downtown Business Association, the Marriott Dadeland, and other major developers as clients. She also expanded her agency experience within other leading agencies in the South Florida market by overseeing many of the general and Hispanic marketing campaigns for companies such as Aero-Mexico, Lanchile, Vasp Brazilian Airlines, Continental Airlines, Royal Caribbean, Tylenol and SC Johnson to name a few. Presently, Michelsen Advertising stands as a well-established agency in Miami, Florida for over 30 years. It has blossomed into a full-service, innovative, and strong multicultural agency with over 30 years of proven experience. Its clientele has grown substantially, working closely with a variety of clients in the realms of real estate, healthcare, and telecommunications. This clientele has included, for the past 18 years, working with Humana Healthcare which has been honored as a Fortune 500 company. With such strong clientele as Humana on its portfolio, Natalie has made Michelsen Advertising a very recognizable name in the marketing world. It is because of Natalie’s drive, commitment to creative excellence, and passion for the industry that her company now stands as one of the leaders and innovators in the field of advertising.




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9850 N.W. 41st Street, Suite 160 
Doral, FL 33178


(305) 446-5211